Shiseido Presentation Essay Example for Free

Shiseido Presentation EssayAdd more doors Enhance promotional packages with full product line Train beauticians to create a relationship Beauticians educate customers into the correct use of the products advertising Enable shop online Get global marketing benefitsJapanese zen design influence amicable Media Presence Mens corner Mens place Focusing on FB, twitter and beauty blogs Creating newsworthy, interesting, share-able brand content Using on line FB contests to enhance users participation (i. e. post your secret beauty tip, share it with friends, gather the most likes win the Shiseido products) Offering product related gifts/vouchers/samplesMapping of important beauty/lifestyle blogs and using them as indirect WOM devices Sharing Shiseido news, photo shootings, campaigns from abroad Being the ultimate spot for girl-talk, regarding beauty, cosmetics, skin care issues At flow and new doors Easy accessible Familiarization Awareness Explore while girlfriend discussing with consu ltant Feel more innocent Closer to Purity Closer to brio Luxurious solutions to differentiate from from conservative, classic brands. Members club with exclusive activities such as Yoga, spa. Targeted use of media depending on segment