Sonys Marketing Strategies Essay Example | Topics and Well Written Essays - 500 words

Sonys Marketing Strategies - Essay Example It has also developed a direct-marketing solution named eBridge[TM] to help marketers gain insights into the target audience and thus assess the effectiveness of campaigns. Sony has also developed a strong product portfolio and also concentrates on product diversification to increase its reach to the end-users and is also attempting to integrate its whole portfolio of devices in a networked home-entertainment system to make them more useful for the consumers. It is also trying to strengthen its existing strong brand image and trying to consolidate its market position by market development as well as mergers and acquisitions. Adding to this, Sony's creativity to make inventions, creativity in product planning and production as well as creativity in marketing has enabled it to gain an edge over its competitors. The market is dynamic and is characterised by unpredictable patterns in terms of customer perception, competitive strategies adding to this the political, economic, social and technological (PEST) elements of the market environment change continuous; hence